ZEF Glossary

Here are some common terms you will face while playing with ZEF.

Answer 
When a respondent answers one of your surveys, you've got one answer. When a respondents answers two of your surveys, you've got two answers! If the same respondent answers one survey twice, you again have got two answers.

Card
In your survey you present your questions with the help of cards. One question card has one question or info in it. In Analyze-page you will find data cards which include data of one question, data from the whole question group, or data that has been combined from two different data cards. 

Contact
A contact is an identified respondent, as opposed to an anonymous respondent. If a contact answers multiple surveys, you can view and compare all their answers together to know your contact better. 

CSS Styles editor
Add your custom CSS styles for a survey. Please notice that the CSS Styles editor is mainly meant for advanced users.

Email
Via email you can send survey invitations to your contacts.

Intelligent Zoom
This feature standardizes attitudes (moving average to center) and the use of scale (averaging distances from the center).


JSON config editor
Customize your survey even further. Please notice that the JSON config editor is mainly meant for advanced users.

Online
The survey is open for respondents to answer. Read about how to open or close a survey here.

Mapping a question 
If your survey includes Outcomesremember to map the questions with the outcomes. That means that you define which answer affects the outcome a respondent gets after answering the survey.

Offline
The survey is closed and answers cannot be given. Read here how to open or close a survey. 

Outcomes
 
An outcome is something that a respondent sees after they have answered all of the questions. A personality test usually has 3-5 different outcomes, defined by how the respondent has answered the questions.

Properties
Properties are information like link to your company's Facebook profile that can be later be used, for example, in email invitations and when defining survey social sharing. You can modify the properties of your organization or your own profile.

Property Text
Property texts can be used in a survey invitation email to make the email more personal. For example, a respondent's name can be used as a property. 

Question groups 
Questions are organized into groups according to, for example, subject areas. ZEF survey tool has two different question group types: Simple and Intelligent. Read more here.  

Question type
 
When asking different kind of questions, you need to have different styles of asking and presenting those questions. The tool has Basic and Input question types where you can find the right ones to meet your needs. Read more about different questions types here.

Respondent
A person who has answered a survey.

Smiley indicator 
Smiley indicator can be used slider, range, and 2D question types.  

Thank you screen
The last screen that the respondents see. Add a picture and thank the respondents for their answers.

Welcome card 
The view that respondents see when they open a survey.