ZEF Glossary

Here are some common terms you will face while playing with ZEF.

When a respondent answers one of your surveys, you've got one answer. When a respondents answers two of your surveys, you've got two answers! If the same respondet answers one survey twice, you again have got two answers.

A card can mean two things:
1) A card that you can add to your dashboard: There are currently two kinds of cards: New Survey and Recent Surveys. The first serves as your shortcut to creating a new survey, and the latter shows you your most recent surveys for quick access.
2) A card can also mean a form in which you present your questions in a survey. The other options are lists and z-scored.

A contact is an identified respondent, as opposed to an anonymous respondent. If a contact answers multiple surveys, you can view and compare all their answers together to know your contact better. 

CSS Styles editor
Add your custom CSS styles for a survey. Please notice that the CSS Styles editor is mainly meant for advanced users.

Via email you can send survey invitations to your contacts.

JSON config editor
Customize your survey even further. Please notice that the JSON config editor is mainly meant for advanced users.

The survey is open for respondents to answer. Read about how to open or close a survey here.

Mapping a question 
If your survey includes Outcomesremember to map the questions with the outcomes. That means that you define which answer affects the outcome a respondent gets after answering the survey.

The survey is closed and answers cannot be given. Read here how to open or close a survey. 

An outcome is something that a respondent sees after they have answered all of the questions. A personality test usually has 3-5 different outcomes, defined by how the respondent has answered the questions.

Properties are information like link to your company's Facebook profile that can be later be used, for example, in email invitations and when defining survey social sharing. You can modify the properties of your organization or your own profile.

Property Text
Property texts can be used in a survey invitation email to make the email more personal. For example, a respondent's name can be used as a property. 

Question groups 
Questions are organized into groups according to, for example, subject areas. The scale is identical in all slider, range and 2D type questions that are in the same question group. The identical scale in a question group makes it possible to compare different questions to each other. 

Question type
When asking different kinds of questions, you also need to have different styles of asking and presenting those questions. Read more about different questions types and get to know slider, range, 2D, choice.

A person who has answered a survey.

Smiley indicator 
Smiley indicator can be used slider, range, and 2D question types.  

Standardizing answer scales
This feature standardizes attitudes (moving average to center) and the use of scale (averaging distances from the center).

Thank you screen
The last screen that the respondents see. Add a picture and thank the respondents for their answers.

Welcome card 
The view that respondents see when they open a survey.