Response bias: What does it mean and why recognizing it is important?

Response bias is a statistical term that describes a simple issue: People can’t always answer surveys honestly and accurately. This can obviously skew your data and bring the wrong results, and it usually isn’t because anyone wants to mess with your results. Response bias is just the result of natural human traits.

Understanding response bias can help you to write better surveys that get the most accurate and honest data possible. There is a lot of academic discussion on response bias out there. 

There are different reasons that people can’t give accurate answers to survey questions. These are all well-established reasons for response bias that scientists have nailed down with years of research. 

Learn more about response bias from our easy-to-read blog post.