Zeffi's Smart Zoom is based on a statistical method called normalization. The Smart Zoom method spreads the answers over the entire area of the answer table so that the relationships between the answers are maintained.
The usefulness of the method is emphasized when considering the relative differences of the evaluated properties. This highlights, for example, the relatively most important areas for development or the most significant strengths. Smart zoom is especially suitable for situations where different response styles are thought to produce measurement errors for response distributions.
For example, very positive or negative respondents are more positive or negative in individual questions. Smart zoom helps you to catch the answers of these different types of respondents as returned to the normal distribution, ie comparable.