Boost Deliverability and Brand Trust by Using Your Own Domain
By configuring Zeffi to send emails through a dedicated transactional email service—such as Mailjet, Mailgun, or SendGrid—under your own domain, you can significantly improve deliverability, enhance brand recognition, and gain more control over your email analytics.
Key Benefits of Using Your Own Domain:
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Improved Deliverability:
Emails sent from your own domain are more likely to be trusted by email service providers. This trust helps ensure your survey invitations and feedback requests land in your recipients’ inboxes rather than their spam folders. -
Stronger Brand Recognition:
Sending emails from “surveys@yourcompany.com” instead of a generic address (e.g., “no-reply@zeffimail..com”) reinforces your brand. When customers receive an email that clearly comes from your company, they’re more inclined to open, read, and respond. -
Increased Engagement Rates:
Higher deliverability and consistent branding typically lead to better open and response rates. When your audience sees a message from a familiar domain, it builds credibility and encourages them to participate in your surveys. -
Enhanced Analytics and Control:
Transactional email services such as Mailjet, Mailgun, or SendGrid provide detailed analytics and reporting. You can track open rates, click-through rates, and other engagement metrics directly tied to your domain. These insights enable you to refine your email strategies over time.
How to Get Started:
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Choose a Provider:
Select a transactional email provider—Mailjet, Mailgun, or SendGrid—that best fits your organization’s needs. Each service offers its own documentation and pricing structures. -
Configure Your Domain:
Follow the instructions provided by your chosen email service and within Zeffi’s integration settings. You’ll typically need to add DNS records (such as SPF, DKIM, and possibly DMARC) to authenticate your domain. -
Connect to Zeffi:
Once your domain is authenticated, provide the information necessary to support@zef.fi - we will configure the sender and help you on your way. -
Test and Monitor:
Send a few test emails and review your metrics. Confirm that your emails are reaching recipients’ inboxes, and check your analytics to see how the new setup affects open and response rates over time.
Need Assistance?
If you have questions about setting up a transactional email provider or need additional guidance, please reach out to our support team at support@zef.fi. They’ll be happy to help you make the most of your Zeffi integration.