NPS (Net Promoter Score)

NPS or Net Promoter Score is meant for measuring customer satisfaction. It can also be used for measuring employee satisfaction by adjusting the question text slightly. NPS is measured on scale from 0 to 10.



  • 9 to 10 = promoter
  • 7 to 8 = passive
  • 0 to 6 = detractor

When reporting NPS colour coding is as follows: supporter = green, passive = yellow, detractor = red.


Using NPS question type gives you a possibility to have one figure for overall customer (or employee) satisfaction.